Work
A selection of content, campaigns, and research projects
JH
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Original research
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Webinar
Video
AI productivity paradox: why teams get busier, not faster
The 2026 Marketing Data Report
Build on Supermetrics video series
How dentsu Norway built better data models with Supermetrics and BigQuery
Breaking the silos: How to own your marketing data
Enterprise AI strategy: how to adopt AI agents top down and bottom up
The 2025 Marketing Data Report
xpander raises $7.5M to democratize AI agents and help every company become AI-native, without vendor lock-in
Why AI adoption stalls at 6% and what to do about it
How Radio-Canada, a public broadcaster, gains insights into their audience’s interests and maximizes budgets
Putting marketing data into action through reverse-ETL
We analyzed 3 billion paid media data searches. Here’s how performance marketers are reporting on their campaigns
How Swappie, a leading platform for buying and selling refurbished phones, used marketing mix modeling powered by Supermetrics and Google Cloud to improve ROAS by 15%
The 2025 Marketing Data Report: Trends, challenges, and opportunities
SuperSummit 2023 recap: What you need to know about the future of marketing data
Data Blending in Looker Studio & Overcoming Its Limitations
Joy Huynh · 2026
LinkedIn
Substack
