Webinar
Breaking the silos:How to own your marketing data
A co-marketing webinar with Snowflake, designed for senior marketing leaders on taking ownership of their data.
Project background
The risk with this kind of co-marketing project is ending up with content that feels too product-led or too technical to land with a senior business audience. The goal was to run a webinar that would generate high-quality signups, drive genuine engagement, and open pipeline conversations — not just rack up registrations.
The impact
936 webinar signups
13% attendance rate
24% demo interest
My role: Campaign lead
Defined the narrative by repositioning data ownership as a business decision, not an infrastructure problem — making it relevant for senior marketing leaders rather than technical teams
Partnered with Snowflake's Field CTO and internal stakeholders to shape the webinar content, balancing technical credibility with business relevance
Owned the full campaign assets creation, including landing page, ad creatives, and email copy
Coordinated with paid and lifecycle teams across channels
Hosted the live session, guiding the discussion and ensuring a smooth audience experience
Acted as the central point of contact across marketing, design, and partner teams throughout the project
Measured performance across the full funnel — from acquisition to demo intent — and translated insights into learnings for future campaigns